Red Tire frees people from the shackles of old world modes of transportation. With a growing population and a higher density of population in employment centers, people today are facing longer commutes, higher transportation costs and the necessity of travelling farther to accomplish day-to-day tasks. Cars are great for families travelling long distances, but for one person travel or for local errands, motorcycles, scooters and ATV's represent a more attractive, cheaper, easier, and greener alternative.